TESISQUARE® took part in the GS1 France meeting on the Toy Industry

TESISQUARE® took part in the meeting organized by GS1 France held on June 21, aimed at defining guidelines for dematerialization of games and toys’ data sheets.

Due to the spread of e-commerce, the availability of digital product information becomes strategically important to all stakeholders, from the manufacturer to the dealer, up to the consumer.

GS1 therefore gathered the toy industry to develop a standard digital product sheet that could simplify games and toys’ characteristics on store shelves and virtual ones.

The product data sheet is not only intended to transmit data relating to logistics, purchasing, marketing, regulations, producers and distributors but also contain the information for the consumer.