Bob Martin signs a commercial agreement with Nestlé Purina and choose TESISQUARE® as a B2B provider for its business transaction

Following the commercial agreement to acquire Nestle’s Purina PetCare unit in Europe and in anticipation of the consequent increased volume of ordering data, the UK-based manufacturer Bob Martin adopted TESI e-Integration, the TESISQUARE® Integration Brokerage platform in order to carry out worldwide commercial transactions with its business partners.

The deal was completed on 1 January 2016 and included the acquisition of Nestle Purina’s PetCare manufacturing, distribution and salesforce in France, Italy and Spain enabling Bob Martin to expand its presence in Europe.

Bob Martin was founded in 1892 in Southport, England, by Robert (Bob) Martin; the company produces and sells a wide range of products for pet owners that are available in supermarkets, and petshops.

Bob Martin has chosen TESISQUARE® as a unique provider that can meet the challenge of delivering an efficient, lean infrastructure that ensures a centralised coordination of the complex processes within electronic data exchange. We are confident that TESISQUARE®’s proven service record in the Italian market will deliver same time compliance with local requirements to meet our Customer’s and Bob Martin’s strict business timeline.” said Savi Madan, Bob Martin´s CEO.

I’m very proud TESISQUARE® was chosen by Bob Martin, a leading international brand in pet care and wellness. I’m sure the TESISQUARE® service will enhance efficiency and effectiveness of a wide range of electronic business transactions with different size international retailers, specialised stores and logistic partners.” said Guido Chiara, International Sales Manager at TESISQUARE®.